Educational Post Formula

[HOOK — one line that names the problem or the surprise]

[CONTEXT — 1–2 lines on why this matters and who it's for]

Here's how it works:

1. [Step one] — [why it matters in one clause]
2. [Step two] — [why it matters in one clause]
3. [Step three] — [why it matters in one clause]

[THE CATCH — the mistake people make when they try this]

[TAKEAWAY — one sentence they could repeat to a colleague]

[Call to Action]

Most [Target Customer] price by guessing what feels fair.

Here's a cleaner way to think about it:

1. Add up what it actually costs you to deliver — including your time
2. Decide the margin the business needs to survive a slow month
3. Check that number against what [Target Customer] in [Location] currently pay
4. Pick a number you can say out loud without flinching

The catch: most people skip step 1 and start at step 3. That's how you end up busy and broke.

If you can't say your price without apologizing, it's probably too low for you — not too high for them.

[Call to Action]