How do I handle price objections?

Understand it before you respond to it. "It's too expensive" can mean several different things.

Ask: "Compared to what — another quote, or what you had in mind?" The answer tells you which conversation you are actually in.

If it is compared to another quote, explain the difference in what is included, factually and without criticizing the other provider.
If it is compared to their budget, offer a smaller scope at a lower price rather than the same scope at a discount.
If they cannot see the value, the proposal did not do its job — go back to what the problem costs them.

One principle worth holding: do less for less, never the same for less. Discounting the same work teaches customers that your first number was not real.

The Objection-Handling Library covers a dozen variations.