How many social media platforms should I use?

One or two, done consistently.

The right platforms are the ones where your customers actually are, not the ones you find most comfortable. If you sell to other businesses, that is often a professional network. If you sell locally and visually, a photo or video platform usually works harder.

Spreading across five platforms with a small team means five neglected accounts. A neglected account with a last post from eight months ago actively damages credibility — it suggests the business may not still be operating.

Start with one. Post consistently for three months. Only add a second when the first is running without effort.

If you do add a second, use the Content Repurposing Framework so it costs you minutes rather than hours.