Should I run paid ads?

Not until three things are true.

First, you can describe clearly who you serve and what changes for them. Ads amplify your message; they do not fix a vague one.

Second, you have somewhere good to send people — a page built around one action, not your homepage.

Third, you can respond quickly. Paid leads go cold faster than referrals. If inquiries sit for two days, you are paying for leads you then lose.

When you do start: set a budget you can lose without pain, run it for at least a month, and measure cost per customer rather than clicks. Track where each inquiry came from so you can tell paid from organic.

Referrals, reviews, and follow-up discipline usually produce more return per hour than ads for a business at an early stage.