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A lead magnet is something useful you give away in exchange for contact details. Good ones solve one narrow problem completely: a checklist, a template, a calculator, a short guide, a pricing explainer. Bad ones are long, general, and never finished by anyone. The test of a good lead magnet is not how impressive it is. It is whether solving that small problem naturally reveals the next problem — the one your paid offer handles. Keep it short enough to consume in under [15] minutes. Deliver it immediately and automatically. Follow it with a small number of genuinely useful emails, not a barrage. The Lead Magnet Outline template plans one in about twenty minutes.
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