Best for
Service providers, agencies, consultants, and freelancers.
Use this when
The moment a customer says yes.
The resource
Day 0 — the same day they say yes
[ ] Send the agreement or acceptance confirmation [ ] Send the deposit invoice with payment link [ ] Send the welcome email (see Welcome Email for a New Customer) [ ] Create the client record: [CRM / folder / project tool] [ ] Create the file structure (see File and Folder Naming Convention) [ ] Book the kickoff meeting — date and time confirmed [ ] Add all key dates to the calendar [ ] Notify anyone on your team who'll be involved
Days 1–3 — information gathering
[ ] Send the intake questionnaire (see Client Intake Questionnaire) [ ] Request access to [systems, accounts, locations] — with their own credentials, never shared logins [ ] Confirm the main point of contact and the approver [ ] Confirm the preferred communication channel and response expectations [ ] Confirm invoicing details: billing contact, PO number, payment terms [ ] Confirm deposit received — chase on day 3 if not
Days 4–7 — kickoff
[ ] Review their questionnaire answers before the meeting
[ ] Hold the kickoff meeting
- Confirm objectives and how success is measured
- Walk through the timeline and milestones
- Confirm what you need from them and when
- Agree on the review and approval process
- Agree on how changes to scope are handled
[ ] Send kickoff notes within 24 hours
[ ] Share the project plan or schedule
[ ] Begin work on the first deliverableDays 8–14 — early momentum
[ ] Deliver something visible in the first two weeks, even if small [ ] Send the first progress update (see Project Status Update Template) [ ] Check in on how the process feels so far — not just the work [ ] Confirm nothing is blocked on their side [ ] Log any early scope questions in writing
Day 30 — quality check
[ ] Ask directly: "Is this working the way you expected?" [ ] Confirm invoicing is running smoothly [ ] Note anything about this onboarding that should change for next time [ ] Update the checklist itself if you found a gap
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Ask only for the information and access you genuinely need, use individual accounts rather than shared passwords, and store client information securely in line with the privacy rules that apply to you.
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