Short-Form Video Script Template

[0:00–0:03] HOOK
Spoken: "[Hook line — short, specific, slightly contrarian.]"
On screen: [Same words, 5–8 words, large text]
Visual: [Your face, or the thing you're talking about — no slow intro]

[0:03–0:10] SETUP
Spoken: "[Who this is for and why it matters. One or two sentences.]"
On screen: [Key phrase]

[0:10–0:35] BODY
Point 1: "[Statement]" — [supporting detail]
Point 2: "[Statement]" — [supporting detail]
Point 3: "[Statement]" — [supporting detail]
On screen: [Number each point as you say it]
Visual: [Change the shot or angle at each point]

[0:35–0:45] CLOSE
Spoken: "[One-line summary.] [Call to Action]"
On screen: [Call to Action] + [Business Name]

- Film vertically, in the brightest light you have, with the light in front of you.
- Use a lapel mic or record close to your phone. Audio matters more than video.
- No intros. No "hey guys". Start on the hook.
- Add captions — most people watch on mute.
- Cut every pause. Silence loses viewers.
- Re-record the hook three ways and use the best one.