The Assembled Growth Hub
Free to readEmail Templates

Welcome Email for a New Lead

The first email someone gets after raising their hand. Confirms they are in the right place and sets up the next step.

Best for

Any business that collects email addresses through a form, lead magnet, quote request, or newsletter signup.

Use this when

Send immediately (within minutes) after someone joins your list or downloads something. This is the moment their interest is highest.

The resource

Email body

Hi [First Name],

Thanks for reaching out to [Business Name]. Here's [Offer] as promised:

[Link or attachment]

A quick note on who we are: we help [Target Customer] in [Location] with [what you actually do, in one plain sentence].

Over the next couple of weeks I'll send you a small number of practical emails — no fluff, just things you can use. If that's not what you want, you can unsubscribe at the bottom of any email and we part as friends.

If you already have a question, just reply to this email. It comes straight to me.

[Call to Action]

Talk soon,
[Your Name]
[Business Name]
[Phone] | [Website]

Shorter version

Hi [First Name],

Here's [Offer]: [Link]

I'm [Your Name] from [Business Name] — we help [Target Customer] with [core service]. Reply to this email any time with a question.

[Call to Action]

[Your Name]
Members get one-click copy, saved favorites, and the full version of every member-only resource. Open in the member reader.

This resource is general educational information, not legal, financial, tax, or HR advice. Review anything you send or publish against the rules that apply to your industry and location, and consult a qualified professional when the stakes are high.

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