Best for
Any business launching something new to an existing list.
Use this when
When a new offer is genuinely ready to sell and deliver.
Preview
Email body
Hi [First Name], Over the last [timeframe], the same request kept coming up: [the problem customers described]. So we built [Offer]. WHAT IT IS [One or two sentences, plain language.] WHO IT'S FOR [Target Customer] who [situation]. It's not a fit if [honest exclusion]. WHAT'S INCLUDED - [Component one] - [Component two] - [Component three] WHAT IT COSTS [Price], [billing terms]. [Call to Action] → [Link] Questions? Reply — I read every one. [Your Name] [Business Name]
The rest of this resource is for members
Members get the complete New Offer Announcement Email, one-click copy, saved favorites, and every other resource in the library for $149 per month.
One-click copy unlocks with membership
This resource is general educational information, not legal, financial, tax, or HR advice. Review anything you send or publish against the rules that apply to your industry and location, and consult a qualified professional when the stakes are high.
Related resources
- Email TemplatesFree
Welcome Email for a New Lead
The first email someone gets after raising their hand. Confirms they are in the right place and sets up the next step.
Welcome & OnboardingemailwelcomeRead it now - Email TemplatesMembers
Welcome Email for a New Customer
Reduces buyer's remorse right after purchase and tells the customer exactly what happens next.
Welcome & OnboardingemailonboardingPreview - Email TemplatesFree
Follow-Up After an Inquiry
A fast, useful reply to someone who asked about your service but hasn't spoken to you yet.
Follow-Upemailfollow-upRead it now