Lead Magnet Outline

LEAD MAGNET PLAN

WORKING TITLE: [title — name the outcome, not the format]

THE PROMISE
In [time to consume], [Target Customer] will be able to [specific capability].

WHY IT LEADS TO [OFFER]
Solving this problem naturally reveals [the next problem], which is exactly what [Offer] handles.

FORMAT
[ ] Checklist (best for: process-driven tasks)
[ ] Template (best for: things people must write or fill in)
[ ] Calculator or worksheet (best for: decisions with numbers)
[ ] Short guide (best for: explaining an unfamiliar process)
[ ] Swipe file or examples (best for: creative or writing tasks)
[ ] Mini course by email (best for: multi-step behavior change)

STRUCTURE
Cover: [title + who it's for]
Page 1: The problem and why the usual approach fails
Page 2: The overview — what they'll do, in [number] steps
Pages 3–[n]: One step per page — action, why it matters, common mistake
Final page: What to do next, including [Call to Action]

WHAT MAKES IT WORTH AN EMAIL ADDRESS
[The specific thing they can't easily get elsewhere or assemble themselves.]

DELIVERY
Landing page: [Link]
Delivery email: [see Welcome Email for a New Lead]
Follow-up sequence: [number] emails over [timeframe]

SUCCESS MEASURE
Landing page conversion: target [X]%
Downloads per month: target [Number]
Downloads that become inquiries: target [X]%