Marketing Templates
Marketing plans that fit on one page
Plans, positioning, and campaign frameworks that fit on a page and actually get used. Decide who you serve, what you say, and what to do this month.
16 resources
Free to try — no signup
Ideal Customer Profile Worksheet
Turns 'anyone who needs my service' into a specific person you can actually market to.
- Marketing TemplatesMembers
Brand Messaging Worksheet
Locks in what you say about your business so your website, emails, and social all sound like one company.
MessagingmarketingbrandPreview - Marketing TemplatesMembers
Campaign Planning Brief
One page that defines a campaign before you spend time or money on it.
CampaignsmarketingcampaignPreview - Marketing TemplatesMembers
Competitor Research Worksheet
A factual look at who else your customers consider, and what it means for your positioning.
StrategymarketingcompetitorsPreview - Marketing TemplatesMembers
Content Calendar
A simple planning grid that covers every channel, so content stops being a weekly emergency.
PlanningmarketingcontentPreview - Marketing TemplatesMembers
Customer Journey Map
Maps every step from 'never heard of you' to 'tells their friends', so you can see where people fall out.
Strategymarketingjourney mapPreview - Marketing TemplatesMembers
Elevator Pitch Builder
Three lengths of spoken introduction, so you're never caught out at a networking event.
MessagingmarketingpitchPreview - Marketing TemplatesFree
Ideal Customer Profile Worksheet
Turns 'anyone who needs my service' into a specific person you can actually market to.
Strategymarketingcustomer researchRead it now - Marketing TemplatesFree
Landing Page Copy Framework
Section-by-section copy structure for a page with one job: getting one specific action.
Website Copymarketinglanding pageRead it now - Marketing TemplatesMembers
Lead Magnet Outline
Plans a free resource that is genuinely useful and naturally leads to your paid offer.
Offersmarketinglead magnetPreview - Marketing TemplatesMembers
Marketing KPI Tracker
A short list of numbers worth tracking monthly, with the formulas spelled out.
MeasurementmarketingkpiPreview - Marketing TemplatesMembers
Monthly Marketing Review Template
A 45-minute structured review that turns last month's activity into next month's decisions.
MeasurementmarketingreviewPreview - Marketing TemplatesMembers
Offer Creation Worksheet
Designs a service or package that is easy to say yes to and profitable to deliver.
OffersmarketingofferPreview - Marketing TemplatesFree
One-Page Marketing Plan
Your whole marketing approach on a single page, so it actually gets used instead of filed away.
StrategymarketingplanningRead it now - Marketing TemplatesMembers
Simple Referral Program Outline
A lightweight referral program you can run without software or complicated tracking.
GrowthmarketingreferralPreview - Marketing TemplatesFree
Value Proposition Builder
A structured way to write the sentence that explains why someone should choose you.
Messagingmarketingvalue propositionRead it now - Marketing TemplatesMembers
Website Homepage Copy Framework
The seven blocks every small-business homepage needs, in the order visitors need them.
Website CopymarketingwebsitePreview
Questions about Marketing Templates
Do I need a marketing budget to use these?
No. Most templates help you decide where time goes first; spending decisions come after.
Where should I start?
Start with positioning. A clear sentence about who you help and how makes every other template easier.
How often should I revisit my plan?
Review it monthly and rewrite it when your offer, prices, or customers change.
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