Website Homepage Copy Framework

BLOCK 1 — HERO
Headline: [What you do, for whom, in plain words. Not a slogan.]
Subhead: [The outcome or the differentiator, one sentence.]
Primary button: [Call to Action]
Secondary link: [See how it works / See pricing / See our work]

BLOCK 2 — WHO IT'S FOR
"[Business Name] is for [Target Customer] in [Location] who [situation]."
Three quick qualifiers:
- [Qualifier]
- [Qualifier]
- [Qualifier]

BLOCK 3 — THE PROBLEM
[2–3 sentences that make the visitor feel understood. Their words, not your jargon.]

BLOCK 4 — WHAT WE DO
[Service 1] — [one line] — [link to detail page]
[Service 2] — [one line] — [link to detail page]
[Service 3] — [one line] — [link to detail page]

BLOCK 5 — HOW IT WORKS
1. [Step] — [what the customer does]
2. [Step] — [what you do]
3. [Step] — [what they end up with]

BLOCK 6 — PROOF
[Real testimonials with permission] / [verifiable facts] / [work examples] / [credentials and licenses]

BLOCK 7 — CLOSE
[One-line restatement of the value.]
Button: [Call to Action]
Alternative: [Phone] | [Email] | [Location and hours]