One-Page Marketing Plan

ONE-PAGE MARKETING PLAN — [Business Name] — [Quarter/Year]

1. WHO WE SERVE
Primary customer: [Target Customer]
Where they are: [Location / platform / industry]
What they're struggling with: [problem in their words]

2. WHAT WE SELL THEM
Core offer: [Offer]
Price: [Price]
What makes it different: [the honest differentiator]

3. THE GOAL THIS QUARTER
Revenue goal: [Amount]
Customers needed: [Number]
Leads needed (at [conversion rate]% close): [Number]

4. HOW THEY FIND US
Channel 1: [channel] — [what we'll do, how often]
Channel 2: [channel] — [what we'll do, how often]
Channel 3: [channel] — [what we'll do, how often]
(Three channels maximum. Two done well beats five done badly.)

5. WHAT WE GIVE THEM FIRST
Lead magnet or first step: [free resource, consultation, sample, quote]
Where it lives: [Link]

6. HOW WE FOLLOW UP
Immediately: [welcome email / call within X hours]
Ongoing: [newsletter cadence, retargeting, check-ins]

7. HOW THEY BUY
The steps from interest to payment: [step 1] → [step 2] → [step 3]
The friction to remove this quarter: [the one thing that slows people down]

8. HOW WE KEEP THEM
Post-purchase: [onboarding, check-ins, review request]
Repeat or referral path: [what we ask for and when]

9. THE NUMBERS WE WATCH
- [Metric 1] — currently [X], target [Y]
- [Metric 2] — currently [X], target [Y]
- [Metric 3] — currently [X], target [Y]

10. WHAT WE'RE NOT DOING THIS QUARTER
[List the tempting things you're deliberately skipping.]

Reviewed on: [Date]  |  Next review: [Date]

- Print it or pin it somewhere you see weekly.
- Review section 9 monthly and section 4 quarterly.
- Section 10 is the most valuable part. Marketing fails from too many half-finished efforts, not too few ideas.