Learning Center
Plain-English answers for business owners
Plain-English answers to the sales, marketing, and operations questions owners ask most — with links to the templates that put each answer into practice.
35 resources
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How often should I follow up with a lead?
More than once, and more than most people are comfortable with.
- Learning CenterMembers
Do I need a website?
In most cases, yes — but a simple one.
Marketing fundamentalsfaqlearningPreview - Learning CenterMembers
How do I write copy that doesn't sound salesy?
Describe the problem accurately, be specific, and say what you are not.
Marketing fundamentalsfaqlearningPreview - Learning CenterMembers
Should I run paid ads?
Not until three things are true.
Marketing fundamentalsfaqlearningPreview - Learning CenterMembers
What is a lead magnet?
A lead magnet is something useful you give away in exchange for contact details.
Marketing fundamentalsfaqlearningPreview - Learning CenterFree
What is a target audience?
Your target audience is the specific group of people most likely to buy from you and be glad they did.
Marketing fundamentalsfaqlearningRead it now - Learning CenterFree
What is a value proposition?
A value proposition is one clear sentence explaining who you help, what changes for them, and why you rather than someone else.
Marketing fundamentalsfaqlearningRead it now - Learning CenterMembers
What should be in a marketing plan?
For a small business, a marketing plan fits on one page and answers ten questions:
Marketing fundamentalsfaqlearningPreview - Learning CenterMembers
What should I do if nobody responds to my marketing?
Work through four possibilities in order, because they need different fixes.
Marketing fundamentalsfaqlearningPreview - Learning CenterMembers
What's the difference between marketing and sales?
Marketing creates awareness and interest. Sales converts that interest into a paying customer.
Marketing fundamentalsfaqlearningPreview
Questions about Learning Center
Is this professional advice?
No. It is general educational information. Talk to a qualified professional for legal, tax, or financial decisions.
How is this different from the templates?
The Learning Center explains the why. The action categories hold the templates you copy and use.
Can I suggest a topic?
Yes. Send a question through the contact page.
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